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Friday, 05 December 2025 • World Design Consortium
Exploring the Circle-and-Square Design Philosophy, Sustainable Materials, and Geographic Storytelling Behind Qili Perfume's Award-Winning Packaging
Embed Meaning in Packaging
This analysis examines how the Qili perfume packaging by Wang Houcai translates ancient Chinese Round Sky and Square Earth philosophy into contemporary design. The article explores how geometric forms, sustainable materials, and geographic specificity create packaging that communicates brand values while building authentic cultural heritage through meaningful consumer experiences.
Discover how philosophical foundations transform perfume packaging from commodity container into meaningful cultural artifact
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