Design Business Review
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Thursday, 11 December 2025 • World Design Consortium
Inside the Design Strategy that Turned Local Wine Heritage into Memorable Spaces Guests Remember and Share
Build Heritage Brands
The Aoxin Holiday Hotel by Shaun Lee and ADDDESIGN demonstrates how regional wine cave heritage becomes powerful hospitality brand identity. This Platinum A' Design Award winner illustrates the business value of cultural translation, spatial storytelling, and atmospheric design in creating differentiated guest experiences that drive organic marketing and premium positioning.
Discover how this design team translated local wine cave culture into hotel spaces that transform guests into brand storytellers.
Design Business Review is pleased to present award-winning projects from world's best designers and brands.
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